Arçelik Brandweek Real-Time Interactive Hologram

On the occasion of celebrating 10 consecutive years as Turkey’s Lovemark; we were tasked with driving a character live on stage, to speak with a famous Turkish comedian and the CEO of Arcelik, as if the hologram were an actual person. The creative idea was to perform an interactive hologram effect via real-time motion capture technology and to make it possible for the audience to engage with Çelik in a personal manner. By this means, it became a real, humanlike guest who could have a conversation with announcers and the audience simultaneously. Wireless body and face motion capture, real-time rendering, projection, and hologram technologies were combined and performed for this event.

All this was made combining Xsens’ real-time tracking with Dynamixyz’s facial capture headset – on an extremely tight deadline. To make a real-time hologram in a very short deadline, using motion Capture Techniques in Holywood films was the primary challenge. Utilizing an integrated system of motion capture technology and editing programs, linked through a projection system our purpose was to create a seamless interaction between animated robot character Çelik and one of the most famous comedians of Turkey, Cem Yilmaz. We prepared rig, skin, and integrate this character into Unity, all to make it move for the live performance, in less than a week. .

The project is acknowledged as the first-ever synchronized application of these technologies.

First Real-time Motion Capture Hologram in the World with Cem Yılmaz.

SPECIAL THANKS TO CEM YILMAZ